THE ARMY BASEBALL FAMILY
OUTREACH, FELLOWSHIP AND GROWTH
Alumni are our most important stakeholders, and the only way we can achieve our goals is by harnessing the resources, will and commitment of all former Army Baseball players
Capitalizing on the enormous successes of the Army Baseball Family Association (ABFA) and a string of six straight Patriot League Championships, we are embarking on a new campaign to revitalize and re-energize our support to Army West Point Baseball. It is an effort to transition and unify the combined effect from alumni, families and friends along three lines of effort – outreach, fellowship and growth.
These three distinct developmental components we call lines of effort are fundamental to the future of Army Baseball and we feel that a concerted effort in each one of them is vital. In fact, we have intentionally ordered them sequentially to communicate our understanding (as well as firm belief) that outreach helps build fellowship, and the combined effects of both outreach and fellowship, will promote future growth.
You don’t have to look any further than the last five years of the Stephen C. Reich Memorial Golf Tournament and its extraordinary impact on team fund raising to see that we have a committed, capable and small core of volunteers who are making an extraordinary difference in the health and success of this organization. The total amount of money raised just by the golf tournament fundraisers in this five-year period is astounding. This helped sustain and with dwindling budgets has been a lifesaving shot in the arm for our current year’s needs. However, the future stability and needs of the team are at risk without a commitment to long-term financial stability.
In this and future issues of the newsletter we will describe and help to achieve understanding and build commitment from all three elements of our base – alumni, families and friends. For now, we want to define the components of the campaign and illustrate the tangible projects and programs that are already in progress to support each campaign line of effort.
OUTREACH
Bringing the Story to the Stakeholders
Although the Cambridge and Oxford dictionaries both convey the meaning of the word in the context of “bringing services to people in the community,” we are altering the traditional definition slightly to simply say that we are using information technology and media to TELL OUR AMAZING STORY.
The story of baseball at West Point dates all the way back to 1863 when Cadets submitted a request to form a team at the academy. It was eventually approved, and after a few years of intramural play the academy was fielding a competitive team in the 1890s. This remarkable legacy is one of the most unique storylines in America because our team’s history, the nation’s history and the history of baseball are inextricably linked, tracing all the way back to this prominent piece of military terrain on the west bank of the Hudson.
Early in 2024 under the leadership of former pitcher Jeff Wright (’79), shortstop Kevin Batule (‘83), Dan Giachin (Anthony ‘21), Dave Talbott (‘06) and Sherry Friedrick (Ross ‘23), we carved out an initial plan to merge the non-profit ABFA with the official West Point Athletics Association of Graduates (AOG) fund-raising arm to form the Army Baseball Family (ABF). The entity going forward will continue ABFA’s spectacular work, nested under the official (and legal) mantle of the United States Military Academy. As an outgrowth of this early transition concept, we also devised a campaign plan that recognized our sequential thesis presented in the introductory paragraph.
So, with that in mind we just started throwing content into format and published the first issue of the ABF Newsletter in March, only 45 days after we wrote our ideas on paper! It has been received with overwhelmingly positive comments, and we continue to get numerous unsolicited compliments, as well as ideas for content and creativity – several from alumni and fans who have been inactive or quiet in the past. Additionally, we hosted a Zoom Update session on 30 July this year with 58 attendees dialed in. Coach Tracz summarized the team’s successful season, an outlook for the future and expressed his intent to “wrap our arms around the alumni.” We will continue the Zooms on a quarterly frequency, extending the impact and power of deliberate outreach.
FELLOWSHIP
Recognizing, Developing and Thanking Stakeholders
Committed stakeholders in any organization are generated through a concerted effort to BUILD INTEREST, INVOLVEMENT & INTERACTION. Each season in the past we’ve had various opportunities to do that while the team travels to Spring pre-season tournaments, plays home in-season games at Doubleday, as well as post-season play which we now enjoy regularly. The ABF intent is to do a measured, annual event to bring as many of our stakeholders together as possible. Even as we continue to conduct numerous, small opportunities for family and alumni fellowship throughout the season, these future Reunion Tailgates will be advertised, planned and executed with a specific theme in mind to recognize and thank the accomplishments of teams and players from the past. Our first opportunity to do that is tentatively in the Spring of 2025, and we will identify that timeframe and venue very soon. Mindful of the unique common heritage we all share as baseball players and military officers, we have also started a Mentorship Program, with a mission to empower former Army Baseball players and friends, supporters and parents in the Army Baseball Family network to leverage their unique experiences and leadership skills to mentor and support current Army Baseball players across a variety of areas.
The aim of these efforts is to instill in all our stakeholders three things: 1) the recognition of their historically unique and common heritage, 2) that their service, their achievements and their support are absolutely valued, and 3) that we have an obligation to give back to the organization to sustain and grow in the future.
Growth
Investing for the Future
No successful intercollegiate team maintains a margin of excellence and continued success without an outside FINANCIAL COMMITMENT TO CONTINUED GROWTH, for today and tomorrow. Army West Point Athletics budgets alone will not sustain our winning traditions and keep us competitive. We must help ourselves. That means a commitment to today with the Team Fund and a pledge to future stability with the Baseball Team Endowment. Together these two pipelines are the method to make this commitment a reality. The team leadership and fund-raising lead will lay out in a future communication the Fund-Raising Campaign particulars so that it is clear how to give, what the monies will be directed at, and what are the Army Baseball program’s specific future priorities. There will be opportunities for alumni, both individually and collectively, to name and sponsor projects and infrastructure improvements, most importantly though it begins with alumni contributions. Our objective in the first year of a five-year growth campaign will be to double the number of alumni contributing to the team. The topic of Investing for the Future will be covered in a future zoom session, and the opening of the campaign will be conveyed in a forthcoming letter to alumni, families and friends of Army Baseball.
Our entire organization, including the leadership at Army West Point Athletics, the Association of Graduates, and the Coaching Staff is committed to our common goals and uniformly in support of this campaign. As Coach Tracz has expressed several times, “wrapping our arms around our alumni” really does help us keep our eye on the ball as we move forward. Alumni are our most important stakeholders, and the only way we can achieve our goals is by harnessing the resources, will and commitment of all former Army Baseball players.
Go Army Baseball, Beat Everyone!